Informazioni sul ruolo
We are looking for a CRM Manager for our headquarter in Milan. In this role, you will lead our CRM department and develop our loyalty program, analyzing their impact on business performance, customer engagement and metrics. In this role, you will define and implement all customer communication strategies, both for business as usual engagement comms and one-off activities, across the entire customer lifecycle.
What you will do
- You will be owner of the current CRM channels (e-mail, push, iAM/in app messages) and their growth in terms of technology and value;
- You will act as a point of contact to other departments relating to customers communications and the CRM software;
- You will be in charge of the campaigns calendar management, list developments, and template design process;
- You will analyze our customer base and develop segmentation/client targeting strategies, finding the best spot between a customer-first philosophy and a commercially-oriented mindset;
- You will create new benefits and rewards for our clients with tailor made campaigns that will improve retention, order frequency and engagement, as well as increase the customer lifetime value and satisfaction;
- You will monitor, report and bring insights on how to improve KPI’s and customers engagement;
- You will conduct A/B testing to optimize user experience, conversion rates and other relevant KPIs such as RFM, engagement, customer lifetime value and satisfaction.
What we offer
We offer a full-time permanent contract and a competitive salary.
- Welfare Budget. You can use this credit for a wide selection of services (education, public transport, vacations and entertainment, wellness, culture etc).
- Home Workstation Budget. You can purchase items you will use to build your own home workstation (such as an ergonomic chair, desk PC screen, desk footrest, desk lamp, mouse, mousepad, keyboard, professional headphones PC adapter).
- Mental Health Support. You can start a psychotherapy path with Unobravo, with Everli fully covering the first five sessions of therapy.
- Discount on your grocery with Everli.com. Anytime you use our service to get your grocery, you can apply a reserved discount on your basket.
Everli is proud to be an equal opportunity employer. We foster an inclusive and diverse workplace. No matter who you are, what you look like or how many years ago you started your career: you will always be welcome in our team. Just like in a grocery store, diversity is richness!
Profilo ricercato
What you bring
- You have a Master of Science in Economics, Marketing or similar
- You developed a deep experience (5+ years) in CRM, loyalty and/or retention marketing in B2C companies (experience in start-ups or scale-ups is a plus);
- You have experience in the set up and management of CRM platforms, ideally Braze;
- You have a proficient knowledge of Office 365 package;
- You speak English fluently;
- You can handle multiple projects, prioritize work assignments, meet deadlines and work in a fast-paced environment;
- You have a customer-first and a commercially-oriented mindset;
- You are a highly logical, analytical and innovative thinker, with excellent problem-solving skills and passion for data-informed decision making.
Di più su Everli
Everli Spa, nata nel Settembre 2014, è un esempio di impresa innovativa e in forte crescita nel settore della spesa online.
La missione aziendale è da sempre quella di offrire un servizio di marketplace per la spesa che unisce la comodità dell’online con la cura e l’attenzione dell’acquisto fisico, grazie a una rete di shopper freelancer gestita in crowdsourcing.
Il servizio di Everli si distingue per la sua capacità di far dialogare l’online con l’offline in maniera unica.
Gli utenti possono effettuare ordini dai loro supermercati di fiducia tramite la piattaforma, avendo a disposizione l'intero catalogo del punto vendita grazie all'integrazione quotidiana con l'insegna del supermercato, mentre una rete di shopper, automuniti e formati, si reca nei punti vendita per selezionare con cura i prodotti.
Gli shopper di Everli non sono paragonabili ai rider o a chi opera la logistica di ultimo miglio, che quindi porta prodotti da A a B, ma professionisti che si occupano dell'intero processo di spesa.
Inoltre, grazie alla possibilità di contatto diretto tra shopper e utente (se autorizzato), è possibile gestire in tempo reale eventuali sostituzioni o mancanze di prodotti, garantendo un servizio personalizzato e di alta qualità.
