Informazioni sul ruolo
The Growth Hacker is the technical and analytical engine of the marketing team. Your role will be to drive both off-platform acquisition (new channels, SEO, performance strategy, landing pages or guerilla strategies) and on-platform conversion & retention optimization (funnel analysis, A/B tests, product-led improvements).
You will work cross-functionally with Product, Ops, CRM, and Design to reduce CAC, improve activation, retention and unlock scalable growth loops.
Responsibilities:
- Identify and test new acquisition channels and lead performance marketing strategy to drive qualified traffic at efficient CAC
- Lead SEO, content, referral, influencer, and partnership experiments to expand reach
- Own conversion funnel end-to-end; prioritize and run A/B tests across onboarding, browsing, cart, and checkout
- Collaborate with Product and Operations to improve UX, supply reliability, and feature adoption
- Analyze early retention cohorts and churn risks to optimize repeat behavior
- Drive tests and initiatives to increase 2nd and 3rd order rates and overall LTV
- Provide personalization signals (categories, price sensitivity, retailer affinity) to CRM and Product teams
- Optimize reorder and replenishment experiences with cross-functional partners
- Maintain analytics on acquisition, activation, and retention performance; provide insights to inform growth roadmap
- Partner with CRM, Product, and Operations to implement improvements that maximize customer satisfaction and long-term growth
Profilo ricercato
Requirements:
- 5+ years in growth, performance marketing, or product-led roles; Bachelor’s in Business, Marketing, Economics, or similar
- Data-driven: comfortable with SQL/BI, analyzing funnels, cohorts, LTV/CAC, and channel performance
- Experimentation mindset: runs high-impact tests across acquisition, product, and retention; iterates fast
- Product-led growth: understands user behavior and friction; works with Product & Ops to improve onboarding, UX, and feature adoption
- Commercially smart: makes decisions based on profitability, unit economics, and marketplace realities
- Extreme ownership: proactive, self-driven, and accountable end-to-end for results
- Collaborative: thrives in cross-functional teams and communicates insights clearly to Product, Ops, and CRM
- Adaptable problem-solver: tackles challenges creatively and efficiently in a fast-paced growth environment
Benefit offerti
What we offer:
- Full-time permanent contract and a competitive salary
- Welfare Budget. You can use this credit for a wide selection of services (education, public transport, vacations and entertainment, wellness, culture etc)
- Office-based in central Milan, providing daily collaboration with the team; requires on-site presence
- Discount on your grocery with Everli.com. Anytime you use our service to get your grocery, you can apply a reserved discount on your basket
Everli is proud to be an equal opportunity employer. We foster an inclusive and diverse workplace. No matter who you are, what you look like or how many years ago you started your career: you will always be welcome in our team. Just like in a grocery store, diversity is richness!
Di più su Everli
Everli Spa, nata nel Settembre 2014, è un esempio di impresa innovativa e in forte crescita nel settore della spesa online.
La missione aziendale è da sempre quella di offrire un servizio di marketplace per la spesa che unisce la comodità dell’online con la cura e l’attenzione dell’acquisto fisico, grazie a una rete di shopper freelancer gestita in crowdsourcing.
Il servizio di Everli si distingue per la sua capacità di far dialogare l’online con l’offline in maniera unica.
Gli utenti possono effettuare ordini dai loro supermercati di fiducia tramite la piattaforma, avendo a disposizione l'intero catalogo del punto vendita grazie all'integrazione quotidiana con l'insegna del supermercato, mentre una rete di shopper, automuniti e formati, si reca nei punti vendita per selezionare con cura i prodotti.
Gli shopper di Everli non sono paragonabili ai rider o a chi opera la logistica di ultimo miglio, che quindi porta prodotti da A a B, ma professionisti che si occupano dell'intero processo di spesa.
Inoltre, grazie alla possibilità di contatto diretto tra shopper e utente (se autorizzato), è possibile gestire in tempo reale eventuali sostituzioni o mancanze di prodotti, garantendo un servizio personalizzato e di alta qualità.
